In the fall 2015, falling oil prices were a recent phenomenon and many believed prices would rebound. Today, oil prices have fallen as low as $30/barrel this heating season and some suggest further decline and/or low prices will continue for some time. In the recent past, high oil prices put retail oil dealers on the defensive, seeing many oil consumers switch to natural gas to save money. Today, low oil prices have put retail oil dealers on the offensive, with a renewed focus on pricing, in addition to efficiency, environmental benefits, and service, which were traditional selling points for natural gas.
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